How to Achieve a ROI of 4200% in Your Business
by Camille Campins-Adams
You read that right. If you were able to get back $42 for every dollar spent, you would have a 4,200% ROI. That’s insane right?!?!
Well, that’s the power of email marketing. I’ve said it time and time again: Building your email list is worth every bit of your time and attention. In fact, it should be a priority in your business, yet it keeps getting left behind.
Do any of these reasons for not making email marketing a priority sound familiar?
…I’m too busy with client work to email my list today.
…I have other things that need my attention, like finances and accounting.
…I am caught up in meetings all day, I have no time to write and send an email.
All these excuses are essentially saying the same thing: I’m too busy.
Now let’s reframe this question.
Are you too busy to increase engagement with your audience?
Are you too busy to close more sales?
Are you too busy for passive income?
Because email marketing, when done correctly, is an extremely powerful selling tool. Far more valuable than social media.
So why do business owners continue to fail to make it a priority?
Well, let’s do some self-reflecting…
If you have not started or been actively growing an email list, what’s stopping you?
Building and growing an email list is as much – if not more – an integral part of your business as anything else you are focusing your time on. And I am giving you some tough love here when I say, it is not something you can afford to put off any longer.
Whether you are just starting out, or you already have a successful business, building and scaling your business is so much easier when you actually have an email list. Even a small one.
Before we dive into this any further, I want you to start by answering the following question:
How many people do you have on your email list?
If your list is between 0 and 1,000, then I have exactly what you need right here. And if your list of subscribers is over 1,000, I’m going to suggest you still pay attention, because I’ll be going over actionable items that you need to make sure you are actually doing, regardless of how big your list is.
I am going to break down some of the biggest objections we get regarding email marketing and help you overcome those so you can move past them and start growing your list right away.
Moving onward, let’s agree that list building must be foundational in your business. That means, it’s time to drop the excuse that we are too busy or have no time to put towards this.
Now let’s squash the other objections that may be getting in your way.
Objection #1: I’m not sure where to start.
Email marketing doesn’t have to be complicated and I want to help you keep it simple.
If you have not started your email list yet, the first step you need to take is choosing an email service provider. I’ll get into greater detail about my favorite providers down below and if you currently have a provider but you’re not in love with them, you may want to consider looking into my suggestions. I really think you’ll like them.
Once you choose your email service provider, you’re going to want to start growing your list by attracting subscribers. One very popular way to do this is to create a free resource that you can share on your website and across social media. This free resource is what we call a lead magnet and its intention is exactly what the name suggests, to attract leads.
I’ll be talking more about lead magnets in the future so stay tuned…
Objection #2: I don’t have a large enough following on social media.
I really want to debunk this myth because your following on social media is zero indication of whether or not you can successfully grow and nurture your email list or whether or not it will help you make money in your business. Please trust me when I say that your social media following is much more of a vanity metrics than it is an asset.
There are a lot of personalities out there who have hundreds of thousands and even millions of followers, and yet they have no idea how to monetize that following. Sadly, a lot of these people have spent all their time growing their social media and have completely neglected STARTING an email list. That means that they potentially have 1M Instagram followers on a platform that they do not own, and no email list at all which = HUGE fail.
Now let’s talk about the size of your list. I can’t stress it enough, but please know that it does not have to be huge. The size of your list really doesn’t matter as much as you think. You can have a very small email list, coupled with the right offer, and still make great money.
The most important thing to consider is whether or not you are actually remaining relevant to your subscribers and keeping them interested in what you have to say. If you’re going to grow your list the right way, you need to make sure you are engaging with them. You want to keep your list warm, which means they need to hear from you regularly. If you are checking off all those boxes, you will see significant returns any time you present your list with an offer.
Objection #3: I'm terrible with technology and it overwhelms me.
I understand that the tech can be overwhelming, but it really doesn’t have to be. Although some programs are easier to jump right into, as with any software, they all have some sort of a learning curve.
It is because of this learning curve that I feel strongly about two things:
- You need to pick a software that can grow with you so that you avoid having to learn another software in the future.
- You need a solid support system. Getting started with a system that has amazing customer service is key to guaranteeing your success.
Next up...my top three choices for email marketing service providers.
Keap (formerly Infusionsoft)
Keap is the tool of choice for some of the biggest names in business and it is very powerful. When Infusionsoft rebranded to Keap, they rolled out two additional products known as Keap Grow and Keap Pro. These products were intended to have much of the same powerful capabilities as Infusionsoft without the big price tag and with a much easier learning curve.
The most important thing to note about Keap Pro (my recommended product and what I use) is that it is much more than just email marketing. Keap is also a CRM (Customer Relationship Management Tool). With Keap, you’ll get a dedicated business phone line with text messaging capabilities, a campaign builder, appointment booker, and the ability to send quotes and invoices, plus so much more.
Constant Contact (CTCT) is great option for someone who wants an affordable email service provider who will allow you to send unlimited email blast and automate part of your process. They also happen to be very popular and one of the best options out there for nonprofits and retail businesses. Aside from the built-in templates and amazing action blocks that allow you to integrate Events, RSVPs, Surveys, Polls, Coupons and more, one of the biggest selling points for me is their superb phone support.
ConvertKit is now free to start up to your first 1,000 subscribers. So, if you really need a tool that is free, but one that can still grow with you, ConvertKit is a no brainer. With their free account you get unlimited landing pages with access to 30+ templates.
Now go and start growing your email list, because when you do, you will have an asset that you can use over and over again to launch your new products and offers.
- Choose your email service provider.
- Create a lead magnet for your audience
- Start sharing it across social media over and over again.
- Create original content like a blog, podcast or video weekly.
- Be consistent!
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