TOOLS OF THE TRADE
Having the right tools for your business can:
Save you tons of time and a whole lot of stress.
Automate key marketing activities like email marketing, lead generation, and social media.
Save you thousands of dollars and prevent overwhelm.
These are my can't live without tools
The products recommend below are ones I personally use or have used.
I recommend these products to almost everyone I know.
Some of the links below are affiliate links. If you purchase off one of these links, I may earn a small commission at no additional cost to you. Read full privacy policy here.
CRM & EMAIL MARKETING
Keap
If you want the tool the pros use, look no further. I've been using Keap since before they rebranded and were known as Infusionsoft. Keap is the #1 all-in-one CRM, sales and marketing automation platform. It is a powerful tool that enables you to a create repeatable sales processes and marketing campaigns to move your business forward. They are so much more than a CRM and Email Service Provider, they will take the place of several other apps you may be band-aiding together. I ALWAYS recommend them to my clients!
ALL IN ONE SOLUTION: CRM, EMAIL MARKETING, APPOINTMENT SCHEDULER, SALES FUNNEL, TEXTING, AND AUTOMATION
HighLevel is my new FAVORITE all-in-one tool. You get so much bang for your buck with this tool that it is hard to go back once you start using it. There is always a learning curve with any software, but this tool is fun to use and has so many bells and whistles. If you want the power of all the other tools combined for a fraction of the cost, you can't go wrong with HighLevel.
CRM & EMAIL MARKETING
ConvertKit
ConvertKit is an affordable alternative to Keap when you're just starting out and have a tight budget. If you don't want to use automation features, you can use ConvertKit for free as your business grows. I do, however, suggest that you use automation in your business from the beginning and you can do that affordably with ConvertKit's Creator subscription.
EMAIL MARKETING
Constant Contact
Constant Contact has been a leading expert in email marketing for over 20 years. They're committed to helping small businesses and nonprofits succeed. Although I am a certified partner with Constant Contact, I do not typically recommend them for my book coaching clients. However, there are occasions when they are the perfect fit for a client.
CHECKOUT PAGES
ThriveCart
Grow your income from existing traffic with the highest converting cart for marketers. Create high converting cart pages, upsells & affiliate campaigns with ease.
Grab a lifetime account today and never pay for your shopping cart or affiliate management again!
DESIGN AND IMAGE CREATION
Canva
Canva is the ultimate design tool for non-designers. It’s user-friendly and the free version gives you access to most features. Use Canva to create shareable social media images, cover photos, even video thumbnails. In no time, you'll be on your way to building a memorable online brand.
WEBSITE HOSTING
WPX Hosting
I am obsessed with WPX for hosting. I made the switch after I was having security and loading issues with my last host and I haven't looked back. Not only will they migrate all your websites for free, they will also remove any malware you have been infected with. As a bonus, I love that they have a committed mission going back years to funding welfare projects for homeless and shelter dogs (cats sometimes too) and in 2019, they established their own non-profit foundation to accelerate and expand that work.
WEB PAGE BUILDER
Beaver Builder
Beaver Builder is what this website you are experiencing was built with. I absolutely love it! I have tried all the page builders and this one is my favorite. I have built many webpages using Beaver Builder and always recommend it to anyone using WordPress.
What I love is that you can build everything from your author page, sales pages, opt-in pages and landing pages using Beaver Builder. And if you have more than one domain, no problem! One license lets you build out unlimited websites fast and intuitively using their drag and drop feature.
Beaver Builder is mobile responsive and loads fast, which is SOOOOO important in today's fast paced world!
WORDPRESS THEME
Astra
Astra is a lightweight and powerful WordPress theme by Brainstorm force, that has gained vast popularity. As the fastest growing theme of all time, you'll be joining 900,000+ users who build awesome websites with Astra. Plus, with a 14 day money back guarantee, you can try it completely risk free.
DRAG AND DROP WORDPRESS PLUGIN
Ultimate Add-Ons
Beaver Builder and Elementor are two of the leading WordPress page builders. These page builders make it easier than ever for you build beautiful websites.
Brainstorm Force, the creators of the Astra theme, have put together a toolkit for both Beaver Builder (UABB) and Elementor (UAE) users that will allow you to expand your design capabilities. With a growing library of genuinely creative and unique widgets, you'll open a whole new range of possibilities.
POPUP & OPT-IN PLUGIN
Convert Pro
Convert Pro is the #1 Email Opt-in and lead generation plugin, and what I personally use. With a highly efficient and easy editor, you can create an attractive popup or an opt-in form that converts visitors into leads, subscribers, and customers. Brainstorm force, the creators of Convert Pro, offer a 100% money back guarantee, so you can try it completely risk free.
POPUP & OPT-IN PLUGIN
PopupAlly
If you're not capturing emails on your website, you're doing it wrong. Popup Ally is an easy to implement WordPress popup that can double your opt-in conversions and triple your email list. It's fast to install, takes zero tech background, and creates stunning, custom designs...Even if you have NO design skills!
COURSE & MEMBERSHIP PLUGIN
AccessAlly
Tap into the power of WordPress with one plugin that handles the membership and course experience from start to finish, and integrates with your email marketing solution of choice.
WEBSITE PLATFORM
WordPress.org
WordPress.org (not to be confused with WordPress.com) is open source software you can use to create a beautiful website, blog, or app. I've been using WordPress for over a decade and it's where I host my websites and landing pages. With 60+ million people using WordPress, it is a safe bet for any business.
FILE ORGANIZATION
Dropbox
Get started with Dropbox for free and save yourself a lot of stress by staying organized. Dropbox is one of my favorite places store and systematize my files and it helps me stay organized. You can get by with the free version when you start out and upgrade as you grow.
FILE ORGANIZATION
Google Drive
Even though I store most of my files on Dropbox, I still use Google Drive for certain projects. Google stores all your files on the cloud and is a great collaborative tool for teams to use when you’re working with content, files, or images in tandem. Unlike DropBox, multiple parties can be in a file at a time manipulating data or text without having to download and re-upload the file.
PROJECT MANAGEMENT
Asana
With Asana's free plan, you'll have everything you need to stay in sync, hit deadlines, and reach your goals. Asana helps make every project a success by letting you map out each step and organize all the details of your work in one place.